The Business of Show Business.
The Media and Entertainment Management (M.E.M.) program develops strategic and creative talents to become producers, content creators, and future leaders for the show business industry.
The M.E.M. curriculum delivers a unique blend of courses taught by a mix of academics and industry leaders, hands-on engagement in real-world projects with media and entertainment companies, international exchange program and study tours, and a program of studies that provide a good balance of the business (science) and creative (art) sides.
- 4-Year Program: Bachelor of Arts in Media and Entertainment Management
- 5-Year Program: Bachelor’s Degree + Accelerated 1-year Master’s Degree in M.E.M.
- 6-Year Program: Senior High School integrated with a 3-year Bachelor’s + 1-year Master’s Degree in M.E.M.
Curriculum
Content Production
Show Business Management
Writing Narrative Content
Brand Management
Post-production
Fundamentals of Media Research
Writing Non-narrative Content
Media Ethics and Law
Audience Research
Entertainment Production Management
Business of Broadcast Media
Business of Film & Series
Business of News
Distribution & Digital Platforms
Entertainment, Cultures, and Societies
Media and Integrated Marketing
Entertainment Marketing
Business of Music
Media and Entertainment Finance
Talent Management
Asian Showbiz
Business of Gaming
Intellectual Property & Licensing
Entertainment Business Models & Strategy
Business of Sports & Live Events
Elective: Industry Analysis
For 5-Year and 6-Year Programs
Professional Residency I
MEM Cases and Application
Leadership and Reputation Management
Professional Residency II
Special Topics in Media & Entertainment
Thesis Writing (thesis track) or The Final Show (capstone for non-thesis track)
Careers
Production Management, Music Production, Film Production, Concert & Event Production, Content Strategy and Creation, UI/UX Design, Content Distribution, Art Direction, Screenwriting, Talent Management
