School of Media and Marketing
CUTTING EDGE PROGRAMS - AMONG THE FIRST OF THEIR KIND IN ASIA.
Whole-Brain Thinking
We develop both the strategic and creative parts of the brain.
Plug 'n' Play, Anywhere in the World
We train students for the global stage, ready to make an impact on Day 1.
Human-Centric
We form leaders who put consumers and audiences at the forefront. Everything we do starts and ends with human persons.
Programs
Integrated Marketing
- Bachelor of Arts in Integrated Marketing
- Master of Arts in Integrated Marketing (5-Year Program / 6-Year Integrated Program)
Media and Entertainment Management
- Bachelor of Arts in Media and Entertainment Management
- Master of Arts in Media and Entertainment Management (5-Year Program / 6-Year Integrated Program)
Faculty
Jose III Ampeloquio
Talent Management
Simon Arciaga
Writing Narrative Content
Jose Alejandro Luis Banson
Public Relations & Corporate Communication
Gerald Bautista
Fundamentals of Media Research; Audience Research
Miguel Carlos Bustos
Business of Sports & Live Events
Francine Calero-Racho
IM Professional Residency; Business Communication
Kevin Richard Canlas
Business Math, Brand Analytics 1
Alden Castañeda
Business Math, Integrated Marketing Finance
Dr. James Caswang
Elective: Industry Analysis, PhD in Philosophy, University of Hong Kong
Aldrin Cerrado
Entertainment Business Models & Strategy; Media and Entertainment Finance
Gladys Jane Chan
Special Topics & Revalida
Maria Victoria Cilette Co
Business of News
Robert Cortes
Entertainment, Cultures, and Societies; Media Ethics and Law, MEM Internship
Jefferson Cua
Entrepreneurship
Claire Drueco
Creative Thinking & Strategy
Jillmer Dy
Writing Non-narrative Content
Ma. Abigail Engco
Digital Marketing
Atty. Emma Francisco
Adjunct Professor, University of the Philippines, Intellectual Property & Licensing
Regina Garchitorena
Content Production
Juan Paolo Gonzales
Integrated Marketing Effectiveness
Manolo Gonzales
Digital Marketing
Martin Jose Gonzalez
Leadership & Reputation Management
Maribel Hernaez
Business of Film & Series
Alfonso HIquiana
Business Communication
Veronica Isla
Understanding Media and Its Content; MEM Professional Residency
Mario Antonio Iyog
Sales & Channels Marketing
Benjamin Luis Jimenez
Brand Analytics 1, Brand Analytics 2
Christina Mila Jimenez
ECommerce
Jerome Kliatchko
IM Principles & Practice; Media and Integrated Marketing
Michelle Therese Lagdameo
Business of Music
Sol Andrea Lara
ECommerce
Ma. Imelda Lerma
Brand Management, Elective: Global Marketing
Bryan Lingan
Branding Strategy
Pablo Gabriel Malvar
Media and Entertainment Finance
Marie Luz Mamawal
Distribution and Digital Platforms
Eugene Manalo
Media Strategy and Design
Anna Manansala
Entertainment Production Management; The Final Show
Janina Maquiddang
The Final Show (Revalida)
Ronald Padriga
Writing Non-narrative Content
Jarmaine Pangan
Show Business Management
Fatima Ravalo
Marketing Research, Consumer Research
Ma. Cristina Sabarre
Brand Design and Architecture
Navin Sadarangani
Foundations of Management
Dennis Salgado
Post-Production
Karlo Antonette Sta. Cruz
Business Writing and Communication
Ma. Celeste Tanjuatco
Brand Management, Brand Innovation and Design
Kamille Tapia
Brand Management
Joanna Tiempo
Business of Gaming
Elizabeth Timbol
Entertainment Marketing
Luis Tongco Jr.
Leadership and Reputation Management; IM Professional Residency
Roshan Uttamchandani
Asian ShowBiz
Josemari Valdez
Sales & Channels Marketing
Joel Villamayor
Sales & Channels Marketing
Teresita Villareal
Business of Broadcast Media
Regina Villegas
Advertising & Public Relations
Atty. John Philip Yeung
Media and Ethics Law
Alumni
Tesa Arcilla
News Director, ausbiz (Australia)
Joseph Arrobio
Senior Growth Marketing Manager, Southeast Asia, Warner Bros. Discovery
Aaron Articulo
Vice President, Strategic Planning, FCB Health New York, USA
Liam Capati
Chief Media Officer, Publicis Media
Gretchen Choa
Entrepreneur, Vice President, The Camden Trading Group
Gladys Co-Chan
Head of Marketing for Southeast Asia, VISA
Mark Co
Head of Marketing, Church & Dwight, Co (Canada)
Mar Corazo
Global Digital Lead, UFS, Unilever Netherlands
Alizon de Torres
Head of Marketing, Greenwich, Jollibee Foods Corp.
Third Domingo
Founder/Chairman, IdeasXMachina
Serinah Edralin
VP for Marketing Nutricion, Nestle Indonesia
Mia Fuentes
Global Strategy & Innovation Lead, Unilever London
Albert Christian Go
Entrepreneur, CEO & Co-FOunder, BeamAndGo Pte. (Philippines & Singapore)
Martin Gonzalez
People Development Principal, Google USA
Jim Guzman
Head of Digital, Unilab
Joel Guzman
Country General Manager, Riot Games
Laurie Lee
Head of Industry, Philippine FMCG, Meta
Geia Macatangay-Lopez
Head of Data & Insights, Google Southeast Asia
Patrick Miciano
Managing Partner, OLIVER Asia Pacific
Soey Oh
Head of Consumer Products, Netflix South Korea
Arthur Pena
Category Director & Group Director, Procter & Gamble Japan
Victor Perrine
Global Director of New Growth Initiatives, Circle K USA
Jox Petiza
Group Strategy Director – Luxury, Fashion & Beauty, EssenceMediacom USA
Mias Posadas
Entrepreneur, Director, Maguire Sports, Inc.
Manfred Salandanan
Regional Lead, Brand Design & Innovation, Unilever Southeast Asia
Anika Salceda-Wycoco
Lincoln Communications Manager, Ford USA
Gerwyn See
Entrepreneur, CEO & Co-Founder, MASE Holdings, Inc.
Joie Soberano-Bergundthal
VP & Marketing Director, Cebu Landmasters, Inc.
Niel Trinidad
Chief Marketing Officer, Gcash
Jolo Valdez
Head of Innovations, New Fuels & E-Mobility, Shell
JC Valenzuela
Founder & CEO, Propel Manila
Anelle Villanueva
Transformation & Strategy Regional Lead, Nutrition, Unilever Southeast Asia
Lisa Yang
Head of Marketing, Ayala Malls
Industry Partners
