The Business of Brand Management.
Integrated Marketing (I.M.) is a brand management course that develops strategic, analytical, and creative thinkers to become not just marketers, but brand leaders for total business.
The I.M. program molds students into the best talents in marketing and advertising management by training them to develop a human-centric mindset across a variety of strategic and creative disciplines.
Students in the Master of Arts in Integrated Marketing program go through a professional residency where they get paid to work with top companies for 10 months as they complete their thesis.
There are 3 tracks to select from:
- 4-Year Program: Bachelor of Arts in Integrated Marketing
- 5-Year Program: Bachelor’s Degree + Accelerated 1-year Master’s Degree in I.M.
- 6-Year Program: Senior High School integrated with a 3-year Bachelor’s Degree + 1-year Master’s Degree in I.M.
Curriculum
Business Communication
Brand Management
Marketing Research
Business Math
Foundations of Management
Media Ethics & Law
Advertising and Public Relations
Brand Analytics 1
Consumer Research
Creative Thinking & Strategy
Psychology
Integrated Marketing Communications Principles
Brand Analytics 2
Digital Marketing
Media Strategy and Design
Sales & Channels Marketing
E-Commerce
Brand Design and Architecture
Integrated Marketing Communications Cases
Brand Strategy and Innovation
Marketing Finance
Global Marketing
Marketing Technology
Electives:
Entrepreneurship
Business to Business Marketing
Industry Analysis
Copywriting and Art Direction
Shopper Marketing
Service Marketing
For 5-Year and 6-Year Programs
Professional Residency I
Integrated Marketing Effectiveness
Leadership and Reputation Management
Professional Residency II
Business Models and Portfolio Management
Special Topics & Revalida
Careers
Brand Management, Product Management, Strategic Planning, Tech and E-Commerce Marketing, Management Consulting, Entrepreneurship, Media Planning, Account Management, Market Research, Public Relations, Sales Management
