The Business of Brand Management.
Bachelor of Arts in Integrated Marketing (AB-IM)
Integrated Marketing is a brand management course that develops strategic, analytical, and creative thinkers to become not just marketers, but brand leaders for total business.
Master of Arts in Integrated Marketing (MA-IM)
The MA-IM is a program that allows students to graduate with both a Bachelor’s degree and a Master’s degree within 5 years.
Students in this program also go through a professional residency where they get paid to work with top companies for 10 months as they complete their thesis.
6-Year Program (6YP): Senior High School + AB-IM + MA-IM
The 6YP is a one-of-a-kind brand management program that
allows students to graduate with three degrees within 6 years.
Careers
Brand Management, Product Management, Strategic Planning, Tech and E-Commerce Marketing, Management Consulting, Entrepreneurship, Media Planning, Account Management, Market Research, Public Relations, Sales Management
