Stand out in the age of
content creation.
Master of Arts in Media and Entertainment Management (MA-MEM)
Graduate with a Master’s degree in 5 years
The MA-MEM program is an integrated program that allows students to graduate with both a Bachelor’s degree and Master’s degree within 5 years. Students in this program also go through a professional residency where they get paid to work with top companies for 10 months as they complete their thesis.
Bachelor of Arts in Media and Entertainment Management (AB-MEM)
AB MEM equips future producers with holistic understanding of audiences and creative processes to allow them to coordinate the different aspects of production and monetize different types of content in any given medium.
Bachelor of Arts in Media and Entertainment Management
(AB-MEM)
AB MEM equips future producers with holistic understanding of audiences and creative processes to allow them to coordinate the different aspects of production and monetize different types of content in any given medium.
CURRICULUM
- Fundamentals of Show Business Management
- Fundamentals of Media Research
- The Language of Entertainment Business
- Essentials of Screenwriting
- Content of Broadcast Media
- Business and Content of Film
- Multi-Platform Journalism
- Distribution Channels & Methods
- Entertainment Marketing
Fundamentals of Show Business Management
This course introduces students to the business dynamics that drive the major sectors of the media and entertainment industry. It will cover recent historic trends as well as the basic business concepts, models and strategies that apply to the media industry.
Fundamentals of Media Research
This course will enable students to apply media research principles and techniques in creating and executing a media research study that will address a specific problem.
The Language of Entertainment Business
This course covers the financial aspects of each step of the motion picture and television content value chain from development through distribution and profit participation.
Essentials of Screenwriting
This course is a basic screenwriting course. It aims to guide beginner writers into creating and crafting their story into a screenplay.
Content of Broadcast Media
This course is designed for students considering a career in content development or production for various media (video and audio). It will provide an overview of the content ecosystem and how the parts work together.
Business and Content of Film
This course provides an overview of the film industry from pre-production and post-production to distribution and consumption. It examines how changes in technology are transforming the production, distribution, and consumption of their content in a digital environment.
Multi-Platform Journalism
An introduction to Multiplatform Journalism: understanding its current definition and the role it has evolved to at the present, gaining basic proficiency in the elements required to be an effective multimedia journalist..
Distribution Channels & Methods
As content providers scramble to offer bundled services that blur the line between Internet, Digital and Broadcast Media, a future content creator and producer must be able to analyze the tricky differences of content platforms and distribution channels.
Entertainment Marketing
This course aims to understand how to create unique positioning for entertainment content/brands – developing what becomes the strategic direction for a well- designed marketing and/or communications plan and other customer-directed promotional efforts.
Fundamentals of Show Business Management
This course introduces students to the business dynamics that drive the major sectors of the media and entertainment industry. It will cover recent historic trends as well as the basic business concepts, models and strategies that apply to the media industry.
Fundamentals of Media Research
This course will enable students to apply media research principles and techniques in creating and executing a media research study that will address a specific problem.
The Language of Entertainment Business
This course covers the financial aspects of each step of the motion picture and television content value chain from development through distribution and profit participation.
Essentials of Screenwriting
This course is a basic screenwriting course. It aims to guide beginner writers into creating and crafting their story into a screenplay.
Content of Broadcast Media
This course is designed for students considering a career in content development or production for various media (video and audio). It will provide an overview of the content ecosystem and how the parts work together.
Business and Content of Film
This course provides an overview of the film industry from pre-production and post-production to distribution and consumption. It examines how changes in technology are transforming the production, distribution, and consumption of their content in a digital environment.
Multi-Platform Journalism
An introduction to Multiplatform Journalism: understanding its current definition and the role it has evolved to at the present, gaining basic proficiency in the elements required to be an effective multimedia journalist.
Distribution Channels & Methods
As content providers scramble to offer bundled services that blur the line between Internet, Digital and Broadcast Media, a future content creator and producer must be able to analyze the tricky differences of content platforms and distribution channels.
Entertainment Marketing
This course aims to understand how to create unique positioning for entertainment content/brands – developing what becomes the strategic direction for a well- designed marketing and/or communications plan and other customer-directed promotional efforts.
- Professional Residency
- Special Topics in Media & Entertainment
- Leadership in Media & MARCOM
- The Final Show (Revalida)
- Entertainment Production Management: The Producer
- Business and Content of Film
- Multi-Platform Journalism
- Distribution Channels & Methods
- Entertainment Marketing
Professional Residency
This course covers the first half of an academic year of actual work experience in the field of media in client companies or marketing communication companies.
Special Topics in Media & Entertainment
This course explores a variety of topics of special interest. These special topics are announced when the course is offered.
Leadership in Media & MARCOM
This is an introductory course on virtuous leadership, which is based on the conviction that effective leadership is all about developing the human person’s character through the practice of classical human virtues.
The Final Show (Revalida)
The Final Show is a capstone project that requires students to integrate key learnings and gives them an opportunity to showcase the knowledge and skills they have obtained during the course of their study. It consists basically of a creative production to be presented to a jury.
Entertainment Production Management: The Producer
This course delves into the two main aspects of entertainment production: logistical management and creative delivery.
Business and Content of Film
This course provides an overview of the film industry from pre-production and post-production to distribution and consumption. It examines how changes in technology are transforming the production, distribution, and consumption of their content in a digital environment.
Multi-Platform Journalism
An introduction to Multiplatform Journalism: understanding its current definition and the role it has evolved to at the present, gaining basic proficiency in the elements required to be an effective multimedia journalist.
Distribution Channels & Methods
As content providers scramble to offer bundled services that blur the line between Internet, Digital and Broadcast Media, a future content creator and producer must be able to analyze the tricky differences of content platforms and distribution channels.
Entertainment Marketing
This course aims to understand how to create unique positioning for entertainment content/brands – developing what becomes the strategic direction for a well- designed marketing and/or communications plan and other customer-directed promotional efforts.
Professional Residency
This course covers the first half of an academic year of actual work experience in the field of media in client companies or marketing communication companies.
Special Topics in Media & Entertainment
This course explores a variety of topics of special interest. These special topics are announced when the course is offered.
Leadership in Media & MARCOM
This is an introductory course on virtuous leadership, which is based on the conviction that effective leadership is all about developing the human person’s character through the practice of classical human virtues.
The Final Show (Revalida)
The Final Show is a capstone project that requires students to integrate key learnings and gives them an opportunity to showcase the knowledge and skills they have obtained during the course of their study. It consists basically of a creative production to be presented to a jury.
Entertainment Production Management: The Producer
This course delves into the two main aspects of entertainment production: logistical management and creative delivery.
Business and Content of Film
This course provides an overview of the film industry from pre-production and post-production to distribution and consumption. It examines how changes in technology are transforming the production, distribution, and consumption of their content in a digital environment.
Multi-Platform Journalism
An introduction to Multiplatform Journalism: understanding its current definition and the role it has evolved to at the present, gaining basic proficiency in the elements required to be an effective multimedia journalist.
Distribution Channels & Methods
As content providers scramble to offer bundled services that blur the line between Internet, Digital and Broadcast Media, a future content creator and producer must be able to analyze the tricky differences of content platforms and distribution channels.
Entertainment Marketing
This course aims to understand how to create unique positioning for entertainment content/brands – developing what becomes the strategic direction for a well- designed marketing and/or communications plan and other customer-directed promotional efforts.
JOB PROSPECTS
After graduation, our students may choose to pursue a wide variety of careers. Here are the most common ones
Production Management
Content Creation
Scriptwriting
Filmmaking
THE IMC AND MEM ADVANTAGE
Comprehensive Curriculum
Rigorous and up-to-date curriculum that trains students to be consumer/audience (human) centric, strategic, creative, and purpose driven.
Experienced Faculty
Industry professionals teach as adjunct faculty giving students real world, up-to-date knowledge in business, marketing communication, media and entertainment.
Real-world Experience
Students get immersed in actual brands, interact with brand owners, and solve real marketing and business problems.
Professional Residency (MA Program)
Intensive Professional Residency program where students earn a Master’s degree, get paid for a 10-month professional experience, and get a head start in their chosen careers.