Experience real-world marketing
from industry leaders.
Experience real-world marketing from industry leaders.
Master of Arts in Integrated Marketing
Communication (MA-IMC)
Graduate with a Master’s degree in 5 years.
The MA-IMC program is an integrated marketing program that allows students to graduate with both a Bachelor’s degree and a Master’s degree within 5 years. Students in this program also go through a professional residency where they get paid to work with top companies for 10 months.
Bachelor of Arts in Integrated Marketing Communication (AB-IMC)
The AB-IMC marketing program molds students into the best talents in marketing and advertising management by training them to develop a human-centric mindset across a variety of strategic and creative disciplines.
Bachelor of Arts in Communication
Major in Integrated Marketing Communication (AB-IMC)
The AB-IMC marketing program molds students into the best talents in marketing and advertising management by training them to develop a human-centric mindset across a variety of strategic and creative disciplines.
CURRICULUM
- IMC Principles & Practice
- Business Communication & Storytelling
- Advertising Management
- Digital and Social Marketing
- Applied Research & Analytics
- Sales & Channel Management
- Business Math
- Brand Communication Management
- IMC Brand Analytics
IMC Principles & Practice
The course engages the students in the concept and process of integrated marketing communications by learning its various principles and their application to actual cases.
Business Communication & Storytelling
The course covers the fundamentals in business writing and the standards, structures, and styles of the written word as applied to the workplace. It also provides knowledge and insight into the nature and scope of business presentations, speech communication, and presentation skills.
Advertising Management
The course introduces students to the field of advertising and promotions, from operations, processes, and products of advertising agencies.
Digital and Social Marketing
This course is designed to introduce students to the rapidly evolving world of Internet marketing for them to understand how developments in digital marketing are affecting businesses and consumers.
Applied Research & Analytics
This course introduces students to market research and analytics and guides them on how to apply analytics to real-world marketing decisions.
Sales & Channel Management
This course deals with Sales and Channel Management as a key business driver for both Corporate and Commercial setting. It includes different selling process and best practices that local and multinational companies are using.
Business Math
This course equips the students with the basic mathematical tools that are applicable to the most common business situations that involve numbers.
Brand Communication Management
This course aims to provide basic understanding of the brand management discipline with special focus on the communication process and strategies as critical pillars in building and managing successful brands.
IMC Brand Analytics
This course equips students with the fundamental concepts on consumer and brand and market analysis.
IMC Principles & Practice
The course engages the students in the concept and process of integrated marketing communications by learning its various principles and their application to actual cases.
Business Communication & Storytelling
The course covers the fundamentals in business writing and the standards, structures, and styles of the written word as applied to the workplace. It also provides knowledge and insight into the nature and scope of business presentations, speech communication, and presentation skills.
Advertising Management
The course introduces students to the field of advertising and promotions, from operations, processes, and products of advertising agencies.
Digital and Social Marketing
This course is designed to introduce students to the rapidly evolving world of Internet marketing for them to understand how developments in digital marketing are affecting businesses and consumers.
Applied Research & Analytics
This course introduces students to market research and analytics and guides them on how to apply analytics to real-world marketing decisions.
Sales & Channel Management
This course deals with Sales and Channel Management as a key business driver for both Corporate and Commercial setting. It includes different selling process and best practices that local and multinational companies are using.
Business Math
This course equips the students with the basic mathematical tools that are applicable to the most common business situations that involve numbers.
Brand Communication Management
This course aims to provide basic understanding of the brand management discipline with special focus on the communication process and strategies as critical pillars in building and managing successful brands.
IMC Brand Analytics
This course equips students with the fundamental concepts on consumer and brand and market analysis.
- Professional Residency
- IMC Finance
- E-Commerce & IMC
- Thesis Integration and Revalida
- IMC Principles & Practice
- Business Communication & Storytelling
- Advertising Management
- Digital and Social Marketing
- Applied Research & Analytics
Professional Residency
This course covers the first half of an academic year of actual work experience in the field of marketing communications in client companies or marketing communications companies.
IMC Finance
This course is designed to provide the students with a sound working knowledge of key financial concepts, statements and terms that they may apply at work to make better business/marketing decisions and initiative evaluations.
E-Commerce & IMC
Navigates the world of the internet, e-commerce, and the possibilities of how it can be used as a marketing and business tool.
Thesis Integration and Revalida
This course builds on the learning from all previous coursework. It assumes that students have acquired enough experience (during their undergraduate coursework) that necessitated the application of the principles of integrated marketing communications.
IMC Principles & Practice
The course engages the students in the concept and process of integrated marketing communications by learning its various principles and their application to actual cases.
Business Communication & Storytelling
The course covers the fundamentals in business writing and the standards, structures, and styles of the written word as applied to the workplace. It also provides knowledge and insight into the nature and scope of business presentations, speech communication, and presentation skills.
Advertising Management
The course introduces students to the field of advertising and promotions, from operations, processes, and products of advertising agencies.
Digital and Social Marketing
This course is designed to introduce students to the rapidly evolving world of Internet marketing for them to understand how developments in digital marketing are affecting businesses and consumers.
Applied Research & Analytics
This course introduces students to market research and analytics and guides them on how to apply analytics to real-world marketing decisions.
Professional Residency
This course covers the first half of an academic year of actual work experience in the field of marketing communications in client companies or marketing communications companies.
IMC Finance
This course is designed to provide the students with a sound working knowledge of key financial concepts, statements and terms that they may apply at work to make better business/marketing decisions and initiative evaluations.
E-Commerce & IMC
Navigates the world of the internet, e-commerce, and the possibilities of how it can be used as a marketing and business tool.
Thesis Integration and Revalida
This course builds on the learning from all previous coursework. It assumes that students have acquired enough experience (during their undergraduate coursework) that necessitated the application of the principles of integrated marketing communications.
IMC Principles & Practice
The course engages the students in the concept and process of integrated marketing communications by learning its various principles and their application to actual cases.
Business Communication & Storytelling
The course covers the fundamentals in business writing and the standards, structures, and styles of the written word as applied to the workplace. It also provides knowledge and insight into the nature and scope of business presentations, speech communication, and presentation skills.
Advertising Management
The course introduces students to the field of advertising and promotions, from operations, processes, and products of advertising agencies.
Digital and Social Marketing
This course is designed to introduce students to the rapidly evolving world of Internet marketing for them to understand how developments in digital marketing are affecting businesses and consumers.
Applied Research & Analytics
This course introduces students to market research and analytics and guides them on how to apply analytics to real-world marketing decisions.
JOB PROSPECTS
After graduation, our students may choose to pursue a wide variety of careers. Here are the most common ones
Brand Management
Market Research
Strategic Planning
Entrepreneurship
Digital Marketing
E-Commerce Marketing
Advertising
Social Media Marketing
THE IMC AND MEM ADVANTAGE
Comprehensive Curriculum
Rigorous and up-to-date curriculum that trains students to be consumer/audience (human) centric, strategic, creative, and purpose driven.
Experienced Faculty
Industry professionals teach as adjunct faculty giving students real world, up-to-date knowledge in business, marketing communication, media and entertainment.
Real-world Experience
Students get immersed in actual brands, interact with brand owners, and solve real marketing and business problems.
Professional Residency (MA Program)
Intensive Professional Residency program where students earn a Master’s degree, get paid for a 10-month professional experience, and get a head start in their chosen careers.
FACULTY
Drew Tuano
Head of Accounts, Socials, Media and Strategy l Ground Up Inc.
Brand Communication Management
Anton Gregory
Vice President - Business Management l Bridges PR
Public Relations & Corporate Communication
Atty. James Imbong
Risk and Compliance Officer l Magnificat Academy
Communication Law
Benjie Jimenez
Senior Consultant l Acumen Strategy Consultants
IMC Brand Analytics
Claire Drueco-Lopez
President & CEO l Dyll
Creative Strategy & Concept Development l Copywriting & Art Direction
Craig Lonnee
Chief Development Officer l DDB Asia Pacific & DDB China Group
IMC Strategic Planning
Toti Soliongco
Chief Consultant l TOL Communications & Professional Screener l Advertising Standards Council
Brand Activation