WE DEVELOP MARKETING AND MEDIA
PROFESSIONALS THAT DO WELL, BY DOING GOOD.
WE DEVELOP MARKETING AND MEDIA PROFESSIONALS THAT DO WELL, BY DOING GOOD.
Vision
To be the leader in providing the best talents for the marketing, creative, and entertainment industries.
Mission
To develop whole-person leaders in business, marketing and media, who aspire to create positive impact on people and society through purpose, hard work and service.
THE FOUR PILLARS OF SCM
Passionately Human
Consumers and audiences are
human persons.
We treat them with dignity.
Insanely Truthful
Truth is the most
powerful message.
We always tell it.
Fiercely Strategic
Our thinking is clear
and purposeful.
We achieve results.
Obsessively Creative
Creativity fuels the
extraordinary.
We disrupt the status quo.
HISTORY
Start of the Communication Arts Program under the Center for Research and Communication, College of Arts & Sciences.
Began the Communication Program with a Major in Advertising.
Conversion of the Center for Research and Communication College of Arts and Sciences into the University of Asia and the Pacific.
Conversion of the Advertising Program to the Integrated Marketing Communication Program (Bachelor's and 5-year Master's degrees)
Launch of Asia Pacific Tambuli Awards
Establishment of the School of Communication from the Institute of Communication.
Start of the Media and Entertainment Management Program (Producer’s track).
10th year anniversary of the Asia Pacific Tambuli Awards.
Launch of the UA&P Junior College and 6-year IMC Program
Launch of Scriptwriting Track, Media & Entertainment Management
We pioneered a global marketing awards show
that recognizes brands doing well through purpose.
In Tambuli, we define purpose as values that define what a brand stands for and why it exists, and portrayed in brand advertising messages such as an attitude, behavior, situation, skill, or relationship, that make the life of a person, family, or society better.
We pioneered a global marketing awards show
that recognizes brands doing well through purpose.
In Tambuli, we define purpose as values that define what a brand stands for and why it exists, and portrayed in brand advertising messages such as an attitude, behavior, situation, skill, or relationship, that make the life of a person, family, or society better.